Kim Kardashian shows off her chest in new image as she plugs...

Kim Kardashian shows off her chest in new image as she plugs LA pop-up shop that sells her makeup line

Va-voom! Kim Kardashian shared a very revealing photo to Instagram on Saturday morning. The 37-year-old star showed off her chest in an unbuttoned shirt as she put her arms up.

Kim Kardashian shared a very revealing photo to Instagram on Saturday morning.

The 37-year-old star showed off her chest in an unbuttoned shirt as she put her arms up.

The photo was taken several days ago but she was using it to plug her ppop up shop in LA. The caption read: ‘We’re open! The first ever @kkwbeauty POP UP shop in the Westfield Century City Mall! We’re open until July 27th. Come shop all of the KKW BEAUTY products.’

Biz babe: The photo was taken several days ago but she was using it to plug her ppop up shop in LA. The caption read: ‘We’re open! The first ever @kkwbeauty POP UP shop in the Westfield Century City Mall! We’re open until July 27th. Come shop all of the KKW BEAUTY products’

On Wednesday, the Keeping Up With The Kardashians star told fans that if they apply in person from June 20 until June 27 to meet her, 50 lucky names will be selected at random for a face-to-face.

Already early on Wednesday hundreds of people lined up outside the store that will sell her KKW Beauty and KKW Fragrance products.

She has already been there: Two days ago Kim posed at the store with her makeup artist Mario

The store will be open until July 27.

The beauty has been letting her posse know about the store on social media. On Wednesday morning she wrote, ‘So excited my first pop-up opens TODAY, 6/20 at Westfield Century City in Los Angeles!!

‘Can’t wait for you guys to see the design and try out all of the @kkwbeauty & @kkwfragrance products!

‘You can also enter for a chance to meet me & @makeupbymario – go to @kkwbeauty for details.’

It is not known when she will meet the 50 fans. No purchase is necessary.

Kim has already been at the location posing for photos. The stunner had on a white shirt and skirt as she stood next to Mario by a wall.

And she has also shared images from inside the shop, which seems to be very bare, with little decorations.

But there are rows and rows of lipsticks and eye shadows and contour kits.

Store owner look! Kim has already been at the location posing for photos. The stunner had on a white shirt and skirt

Down she goes! The Playboy cover girl was seen descending the escalator alone

Her sister Kylie Jenner has already done several pop-up shops in the past for Kylie Cosmetics and so has her husband Kanye West.

In addition to her makeup line, she has several new fragrances.

One comes in a bottle that looks like a crystal. And another comes in a bottle that is the exact shape of her famous body.

Then there were the special edition heart-shapes perfumes that were made for Valentine’s Day.

Happy date night: The siren was seen smiling as she joined Kanye West at Teyana Taylor’s album release party at Universal Studios Hollywood on Thursday